GB532

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Strategic Marketing & Operations Management

Business & Management Programs College of Graduate & Continuing Studies

Subject Code

GB

Number

532

Title

Strategic Mktg & Operatns Mgt

Description

This course examines strategic thinking and decision-making in marketing and operations management, including their synergistic relationship and connection in organizational settings. An inclusive framework for operations management application provides a focus on both product and service-driven businesses. Marketing approaches are assessed to leverage competitive advantage in serving diverse customer groups and markets. The interrelationship between marketing and operations management functions, processes and decisions is examined as this affects organizational efficiency, effectiveness and success.

Course Typically Offered

-

6

Maximum Variable Credits

-

Repeatable

-

Number of Course Repeats When Repeatable

-

Max Credits Repeatable

-

College

College of Graduate & Continuing Studies