MG416

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Advanced Marketing

Business, School of College of Professional Schools

Subject Code

MG

Number

416

Title

Advanced Marketing

Description

In this course students will examine the key concepts and issues in developing a marketing strategy from the perspective of the corporate and SBU decision-maker. The course will take students through the process for formulating marketing strategies under various market conditions, for developing strategic and tactical marketing action plans, and how to evaluate and control a marketing plan and budget. Students undertaking this course will be required to use knowledge gained from previous marketing subjects in completing course assignments. Prerequisite: MG 314.

Course Typically Offered

-

3

Maximum Variable Credits

-

Repeatable

-

Number of Course Repeats When Repeatable

-

Max Credits Repeatable

-

Department or School

College

College of Professional Schools